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Planning for Content Marketing is All About Mapping Out the Process

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Planning for Content Marketing is All About Mapping Out the Process

October 15, 2020
in Content Marketing
Richard Bergér

Content Marketing Does Not Begin and End with Content Creation If you’ve taken a stab at content marketing and want to get more value from the content you already have, chances are there are pieces of the equation that are missing from your process. Content marketing is a delicate balance of planning, creation, distribution, and […]

SEO, Content Marketing & Email: It’s All About the Combination

October 13, 2020
in Content Marketing, Email Marketing, Search Engine Optimization
Richard Bergér

A Blended Approach to Digital Marketing is the Strongest Path to Success Marketers who have the experience and bandwidth know that a maximalist approach goes a long way and keeps you front of mind for both your customers and the algorithmic workings that support your online visibility. Search engine optimization, content marketing, and email marketing […]

Bridging the Gap Between Customer Intent & Site Data

August 11, 2020
in Content Marketing
Richard Bergér

How to Use Data to Generate Actionable Results from User Intent. Content marketing and mapping out the customer journey are both areas that obsess digital marketers – both are complex and nuanced. However, often the insights derived from users’ thinking and intent are not directly applied to content marketing plans. A recent article dives into […]

Messaging Tactics That Build Customer Trust

Looking to Make Your Customer Feel Seen and Valued? You Can Do So by Answering the “Why?” Trust is an elusive quality. To gain a customer’s trust, you have to eliminate anxiety, build a strong rationale that underlies your calls to action, and never take your value proposition at face value. I like the way a […]

Watch Out for These Copywriting Mistakes

July 21, 2020
in Content Marketing
Richard Bergér

Is Your Business Falling Into Any of These Copywriting Traps? At ASTRALCOM, content marketing is in our DNA. To put out compelling content and tell strong stories, solid copywriting is essential. An expert panel of communications executives recently listed 16 of their most irksome copywriting issues. Here are a few of my favorites from their list to […]

Why is Content Marketing Still Crucial During This Pandemic?

April 28, 2020
in Content Marketing
Richard Bergér

In These Times, Content Marketing Functions Like a Much-Needed Love Letter To Your Customers Springtime is often a moment for brands and big businesses to join up, celebrate, and embark on a powerful thought leadership journey together. IBM’s Think, SXSW, and Adobe Summit are just a few of the venues famed for uniting marketers and […]

How To Get Hands-on with Content In A Moment of Uncertainty

April 24, 2020
in Content Marketing
Richard Bergér

How To Proceed If You’re Considering Slowing Content During The COVID-19 Pandemic Because many businesses are confronting sudden and unforeseen drops in revenue, they are finding themselves at a marketing impasse. “How can we trim budgets?” is front of mind for many business owners. When it comes to digital marketing during a crisis, there are […]

Acquiring Users is Equivalent to How Much Value You Add

January 22, 2020
in Content Marketing
Richard Bergér

Content Marketing Can Be an Effective Way to Acquire Users – Here’s How In many ways, the web is a glorified publishing platform for just about everyone. With so much content available, how can any new content marketer or creative stand out? The essence of any content marketing strategy lies in how deeply and effectively […]

Have You Tested The Effectiveness of Your Marketing Lately?

January 10, 2020
in Content Marketing
Richard Bergér

How to See if Your Content Marketing Strategy is Working A new year is a great time to establish a new set of priorities for marketing your company. At ASTRALCOM, we are no strangers to the idea that content marketing should correlate to an increase in sales and added value – both for you and […]

The Value of Creativity for Your Brand

January 8, 2020
in Content Marketing
Richard Bergér

In the Business of Content, Making Yourself More Memorable is a Powerful Way to Boost Your Brand – and Ensure a Strong ROI. Creativity is a two-way street – when a person interacts with interesting, compelling content that someone spent creative energy making, chances are they are more likely to find it memorable and exciting. […]

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