Understand Where Features Intersect with Benefits to Transform Your Content Strategy. Let’s face it – when it comes to buying stuff online, people are fickle. There is hardly a predictable trend to help you understand what type of product, story or online interaction will most certainly lead to a sale – if there was, the […]

Can You Perfect the Recipe for User Acquisition? There is no one way to acquire customers in today’s digital marketplace – after all, user behavior is as complex as people are, and the decisions people make online are unlikely to follow a unilateral pattern. Paid acquisition is one approach – but as a recent article […]

Make it Visual and Bring Your Stories to Life to Drive Site Traffic and Improve the Quality of Your Brand’s Content. There are many nuances that drive success and engagement when it comes to content marketing – one of these is a strong visual language and brand aesthetic. When it comes to the web, people […]

Benchmarking for Content Marketing is Not as Simple as it Appears Benchmarking, or the process of holding your content marketing to a specific set of standards and expected results, is a complex, hairy task that can be addressed in many different ways. When it comes to benchmarking, it’s important to take a glass-half-full approach. In […]

How to Absorb Traffic when Marketing Channels Act Together Content marketing cannot simply be a numbers game – after all, content creators are qualitatively driven and are often creatives at heart. This is to say that content marketing demands that you consider not just what you are creating – but how you’re creating it, and […]

Topic-Clusters Are a Transformative SEO Tool for Business When it comes to promoting your brand and elevating your SEO profile with long-form content, slow and steady wins the race. Why? It takes time for SEO to capture backlinks, and to algorithmically understand long blog posts and feeds. However, consistency is the name of the game […]

What Musicians Can Teach Us About Content Marketing If you’re ever going to over-index in one area of content marketing, doing so with a strong sense of brand voice and authenticity is the way to go. I have written in the past about the imperative to be real, unique and personal in order to gain […]

Long-form Content Matters as Much as Where Users Find It At ASTRALCOM, we sing the praises of long-form content in SEO time and again. Similarly, the need for strong backlinking is essential for healthy searchability. What unites these two forces? According to the opinions over at Marketing Sherpa, Content Syndication is a good way to […]

Changing Perspectives on Transactions and Ongoing Customer Relationships Customers come, they buy, they leave – right? In a recent talk, Autodesk’s Director of Content Marketing dismantled the traditional idea of a “sales funnel” in favor of a much more nuanced relationship between businesses and customers. This new model encourages businesses to change their perspectives – […]